如何制作廣告宣傳片？首先了解一下，構成一段動態的電視片頭和產品廣告其實就是多個平面畫面的動態延伸，所以在了解片頭制作和廣告制作的過程中要先了解一下構成一段視頻的主要元素部分：鏡頭 過場 風格 設計元素 畫面運動強弱概念(節奏感) 背景音樂 音效系統。
-
A鏡頭
jingtoushizuchengyiduanshipindezuijibendedanyuan yeshiyiduanshipinzhongchanshugainiandedanyuan，gainianxingjingtouyibanhuamianbiaoxianweimansuyundonghuojiejintingzhideyizhongzhuangtai，zaizuoyiduanshipinguanggaohepiantoubaozhuangshiyaoshouxiancesuanyixiameigejingtoudeshijianzhangduzheigezhangdudecesuanshigenjuyaobabiaoxiandeneirongquanbuchengxianchulaiweizhi，zheilibaokuojingtoulimeiyigeyuansudeyundongbianhuadeshijiancesuanyundongxingjingtou yundongxingjingtoushizhenggejingtouchuyuyundongdezhuangtaizhongzheigeyundongbaokuoyoudadaoxiaoyoujubudaoquanjuyoujindaoyuanyouyuandaojindebianhua，zheilixuyaozhuyideshijingtoudeyundongshijiandegusuan，yijiyundongdeguochengzhongchuxianzhutideshijianjidangejingtouzhongduogezhutilianxuchuxiandexiediaopeihedewenti。
-
B過場
jingtouhejingtouzhijiandexianjie，youjiao“mengtaiqi”shoufa。
1、jingtouhejingtouzhijiandelianjieyoutongguodan yiyuansulaiguodude liyongajingtoudeyigeyuansuyundongdaobjingtouzhongzheiyangwanchengcongaguodudaobjingtouhuoshiyuansuyundongzhedanga jingtoushiwanchengadaob dezhuanhuan。(shiliyuansuyundongxianghuzhuanchang)
2、youzhenggejingtouhezhenggejingtouzhijiandeguodurupingyiajingtoudaobjingtou huoshibjingtoujiushiajingtoulideyigeyuansutongguosuofangajingtoujinrubjingtou(shilijingtouxianghukongjianzhuanchang)
3、haiyouajingtouhebjingtoudegezhongzhuanchangrubaiyechuangzhuanchangxuanzhuanzhuanchang，suofangzhuanchangdengdeng haiyoujiushitexiaozhuanchangruchangyongdebaiguangzhuanchangzheizhongzaihaolaiwudedianyingyugaopianlijingchangyongdao，lizizhuanchangyonggezhongliziguangxiaobaozhadengxiaoguolaishixianzhuanchang，(shililiziguangxiaozhuanchang)
zhuanchangyingzhuyidewenti：zhuanchangyinggenjuzijipianzidezhutixuanzeshihedezhuanchang，yeyaogenjuzijipianzidongtaidezhengtijiezoulaixuanzeshihedezhuanchang rukuaisudezhuanchanghaishimanmanjianyinzhuanchang zhuanchangdeqiangduyaogenjupianzideqifulaijueding。 zaizuopianziqianzhuanchangdeshijianzhangduyingjisuanqizhong。zheiyangjiashangdiyibufenjingtoudeshijianjiukeyibazhenggepianzideshijianzhangduquedingchulai suoyicesuanzhuanchangdeshijianzhangduyeshifeichangzhongyaode。
-
C風格
pianzidouyouzijidefengge zheigefenggedebawozhiguanzhongyaode，quedingfengge ruzhongguofenggedezheilibaokuogudaifenggede jindaifenggede haiyoushishangyuansuhezhongguofenggejieheruzhongguofengdengdeng guowaifenggeruouzhoushishangfengge fugufenggedengdengerzheixiefenggecainengdiandingnisuozuodeduanpiandedutemeili。jiutongyigezhutibutongdefenggechuangyibiaoxianchulaideganjueyedoushibuyiyangde。zheilixuyaozhuyideshijingtouhejingtouzhijiandefenggeyaoyizhizheiyangguanzhehuiyoutongyifenggedeganjuebuhuiganjuehenyingdexianjie。
-
D設計元素
butongdefenggezuzhibutongdeshejiyuansu，shejiyuansuyoushizuchengjingtoudejichudanyuan，zaimeigejichudanyuanzhongyaofenqingzhuci，haiyouyaoqiangdiaodezhucideguanxi，rangzhuyaodexinxiyuansuzhanjudanyijingtoudezhuyaoweizhi，ruoyouduogezhuyaoyuansuyingqiangdiaozaijingtouzhongchuxiandexianhouguanxi，zuodaodanyijingtouzhongshejiyuansudexinxichuandadeshixiaoxing。、
-
E畫面運動強弱概念(節奏感)
piantouhuoshiguanggaozaizhengduanshipinzhongyinggaizhangwohaojiezougan，youbufenshishuhuandeyoubufenqiangliekuaijiezoude。jihuapianzizhongdejiezouganhenzhongyaode，yibandeqingkuangtongchangshiyouruodaoqiangzaidaoruo yejiushikaipiandebufentongchangshimanjiezouhuozhongsujiezouranhoumanmanjiaqiangjiezoubiankuaidaozuihouzuiqiangshizuiqiangdehuamiandinggeranhoujianhei ranhoucongheizhangmanmanzaichulogohuoyigehuiweidejiewei。zheiyangdeguochengjiushiruoqiangruodejiezou。
zaiduandeguanggaozhonghaiyouqiangruoqiangdejiezougan yejiushikaipianchuxianzuiqiangyin birushuoyixieguanggaokaipianjiuyaochulogo huobiaozhixingfuhaozheiyangkaipianjiuyaoxunsushangshengdadaozuiqiangyinranhouzhuanxiadaoxushujutineirongzheigebufenhuamianjiezouyeyaofangmanfangpinghuan，zaijieshudebufenyaozaicilagao，jiezoujiakuaizuihoudinggezaizuiqiangdehuamian。shipindezhengtijiezouganbawohaodehuarangguanzhebuhuiganjuedaofawei，jiazhiyinledepeiheguanzhehenrongyirongruqizhong。
-
F背景音樂 音效系統
beijingyinleheshipinduanpianshimibukefendeguanxi yigehaodeshipinpianziyidingyouyigehaodeyinlelaipeihe zheilipianziheshipindezhizuoliuchengdakefenweiliangzhongqingkuang：
1zhong nadaoyaozuodexiangmuhouzhaodaoshihedebeijingyinle，ganjuexiazheigebeijingyinleshibushizuifuheninaohailixiangxiangdehuamian，zheiyaozhuyideshizheigebeijingyinlebushiyibufenfuhenihuamiandeganjueershizhenggezhangdudouxuyaofuhenihuamiandeganjue womenchangyoudeyizhongqingkuangshi，yinledeyibufenfuhehuamiandeganjuejiezoudekuaimanyefuhehuamianjiezoudekuaimandanshibeijingyinledejieweibushihenhao jiezouhennanhuyingdaohuamiandejiezouzheiyangjiuxuyaowomenlinghuanyinlehuoshitongguohouqideyinleruanjianlaixiugaizheigejiewei。zheizhongdehexinshixianzhaoyinlezaizuopianzi，xianzaizhuliudezhizuofangshidoushizheiyangde，erqiexianzhaohaoyinlehou yinlebenshenyenengjinihuamiandeqifa，rangnigenjuyinlelaiganzhihuamian，zheizhongfangfadequedianshi，wangwangzhaobudaohenheshideyinle，suoyixiangmujindujiuhenman，danwuzhenggexiangmudejincheng。
2zhong anzhaonizijidehuamianganjuexianbapianzizuochulai，ranhouzaipeishangyinle zheiyangxuyaoniyouyigeqiangdadeyinleku zheizhongfangfadehaochushihenkuaijiunengzuowanyigepianzideshipinbufen。rangnizaijiexialaidegongzuozhonggengyouzixin。
yinxiao yinxiaodebufenhenzhongyao dangjiezoujiakuaideshihou，dangyouzhongyaoxinxixuyaotishideshihou dangyoulizitexiaorubaozhahuoyandengzheiyangjiuxuyaoyinxiaodejiaru，jiaruyinxiaonengshizhenggedeshipingengjiafengman，gengjiarunse。danshijiaruyinxiaoyexuyaoyouzhuyishixiang jiushibunengmangmuduojiaruguoyinxiaoyijingyingxiangdaozhengchangpianzideyinlehuoshijieshuocideshihoujiuxuyaojianshaoyinxiaohuoshijianruoyinxiao。
